Carter Cutlery News
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Blade Show Report

Dear Patrons,

We are just back from the world's premier cutlery event -- the Blade Show in Atlanta, Georgia. What a show! This year marks a new chapter in the history of Carter Cutlery as we moved from a cramped 6-foot show table to a large booth with five tables and room to spare. Our new company logo banner TanSouNin hung proudly on the wall behind to announce our location, and this year all the our staff were wearing new logo T-shirts making us readily identifiable. Of course, the hanging neck knives were quite distinctive, too.

Carter booth gang


This year we debuted several new products which were very well received by our customers. They included a new line-up of custom-made exotic hardwood kitchen knife blocks, custom-made maple and ebony laminate cutting boards, our Japanese Shozaburo scissors, premier Japanese axes and logo T-shirts.

Murray was once again a guest demonstrator/lecturer at the show and successfully shaved volunteer Troy von Kutzleben's head with a koshinata in front of a crowd to raise awareness for a special disease called Alopecia Areata. We'll be posting a YouTube video on that soon. Be sure to subscribe to our YouTube channel so you'll know when that clip has been uploaded.

Murray shaving Troy's head with koshinata

Immediately following that demo, Murray rushed to another room where they were waiting for him so that they could get an informal kitchen knife cutting competition underway. Murray, equipped with a 9-sun SFGZ Funayuki, diced and sliced his way to a decisive victory over competitors from Buck Knives, Boker and Benchmade knives. While the knife was easily up to the task, Murray, who almost never cooks, is not resting easy on this victory and has resolved to spend some time with a kitchen knife in his hand to practice up for next years official version of this competition.

We were honored to have a special visit from Tim McCalla and his dad. Many of you might remember that Tim worked in our office and sales department before Wes, our current assistant, came on board. Tim is a dear friend and we were happy to visit with him.

Tim McCalla and Murray

 
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What Our Customers Are Saying...

"I recently purchased your Advanced Knife Sharpening Techniques DVD. I am an avid knife collector/restorer, full time classic car restorer/mechanic, and amateur chef. A long time pet peeve of mine was that most of my friends and family did not own one sharp knife in their whole house or garage. They stored them in overfilled draws and rusty old tool boxes.

"Until now, I have been sending my knifes to a very good old timer professional. At his urging and todays economy, I decided to learn this art for myself.

"After reading many articles and watching numerous YouTube clips, I was throughly confused. Your DVD was so well put together, with attention to basics and detail as to make this process understandable. So many of these articles kept talking about flipping over the curl and honing again. Your demonstration of removing the curl by running the knife edge on wood made the most sense. Too many of these videos were just a chance for the star to show off and offered little practical help. Your teaching ability is first class.

"Thank you so much for a quality teaching aid. I've signed up for your knife tips and made your web site one of my favorites. -- Joe Miller


"Yesterday I received my Alaskan Skinner. I'm so impressed! I've had a few good knives, every one intensely used -- Randall, Mad Dog, Bob Dozier, Chris Reeve, Strider, Fallkniven -- but yours is the sharpest knife I've ever seen. It is also very very beautiful, and I love the blade geometry and how it feels in hand. Now it is my favorite knife!" -- Ricardo Calamandrei


"I wish you provided customer service lessons to corporations. I will be a lifelong customer of your products. Your organization is so personable and professional -- that is how I want all my employees to act. Thank you for everything." -- Bill Bertoncin


New Bladesmithing Class 402
Professional Blade Sharpener Intensive Instruction
Debut Class October 21~23, 2010

Due to frequent inquiries for a class to teach enthusiasts how to become professional sharpeners and how to run such a business, Murray has created a new class called "402 Professional Blade Sharpener Intensive Instruction."

In this three-day course, the students will be taught how to approach blade sharpening challenges with experience and expertise, and by class completion, will be able to sharpen and refurbish tools and blades to a professional level and charge full market value for their time and effort. Secret tips on how to profit from professional sharpening will also be taught, and students will get a unique insight to the business success of Carter Cutlery. This course requires the student to pass a final test to graduate, and upon graduation will receive an official Certificate of Achievement.

Hands-on techniques will include:

    * condition/ damage assessment of blades
    * disassembly
    * rust removal
    * straightening/ truing
    * sharpening
    * refurbishing
    * wrapping for delivery

Lecture topics will include:

    * how to set up a work station
    * how to run a sharpening service as a business
    * going rates for services
    * how to manage time
    * how to market sharpening skills

Prerequisite: Admission by interview only
Tuition: $3500, limited to four students

These are the upcoming scheduled classes:

101 - Forging and Completion of a Personal Neck Knife: June 18~19, 2010
102 - Forging and Completion of a Stainless Fukugozai Series Kitchen Knife: Aug. 20~21, 2010
500 - Intensive Six-Day Class: August 30 ~ Sept. 4, 2010
202 - Forging and Completion of an International Pro Series Chef's Knife: Sept. 9~11, 2010 (NOTE: DATE CHANGED FROM OCTOBER 7~9 BECAUSE OF TRIP TO JAPAN)
302 - Forge Welding and Completion of a Damascus Steel Knife: Sept. 20~25, 2010
402 - Professional Blade Sharpener Intensive Instruction; Oct 21~23, 2010
101 - Forging and Completion of a Personal Neck Knife: Oct 29~30, 2010
201 - Forging and Completion of a Camp Knife: Nov. 18~20, 2010
New Video Series -- Recruiting Help

We are planning to film and market a new, and much needed, video series in the next few months. Filming will likely be conducted at several major cities across the US, and take about one month to complete the project. We are looking for a small, professional film crew who would like to participate in this venture. Rather than simply hire a local crew who are indifferent to the subject matter, we would rather work with a few individuals who have a passion for cutlery, and who are motivated by more than just "making the rent."

Judging from the brisk sales of our Sharpening DVD sets, this new series should prove to be best sellers, not only in the cutlery industry but in the culinary industry as well, which is hundreds times larger than the custom cutlery market. Come be an integral part of this exciting project. Call Murray directly at 503-816-6556, or email him at murray@cartercutlery.com.

YouTube Sensation

Murray has done it again with his face shaving extravaganzas -- shaving with a 21-inch sword. This entry has received the most positive reaction we've ever had. Be sure to check out "Shaving with a 21" Sword."


Until our next email news, stay sharp and may God richly bless you!

Carter Cutlery

P.O.Box 307
Vernonia, OR 97064
(MAP)

phone 503-429-0447
Carter Cutlery
murray@cartercutlery.com

 

Carter Cutlery, 981 Fairway Lane, PO Box 307, Vernonia, OR 97064, USA
 
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