Cutlery August ‘07 Newsletter
2 Amazing offers! Read on…
it’s August already. I hope that this year is going well for
you and that this newsletter finds you in great spirits and prosperity.
greatest news is that phase #1 of www.cartercutlery.com is completed and on line. The “Seven free Knife Maintenance
Tips” are not automated yet, but we have managed to start
sending them out to those who signed up for them. For those of you
who patiently waited, and didn’t give up hope, thank you.
Many of you gave me input, and I would like to encourage you to
email me if you have any comments at email@example.com.
#2 will include streaming video clips and audio, and Phase #3 will
enable the site to do e-commerce. I plan to have a “Current
Inventory” page, where customers can purchase items directly
from the site. It would be nice to complete Phase #3 sometime in
November, to allow you to purchase in time for Christmas.
recent “Secrets Of The Samurai Bladesmith” school
was a resounding success. It was absolutely fantastic.
I must admit to taking the following week off to recuperate because
the five day course was so intense. Click
here to see the article in “The Independent” where they
covered the story. Hovey Smith, an accomplished journalist and
writer of more than 13 books, flew in from Georgia to document the
school. His 2500 word report is going to be featured in the “Knives
Annual” of 2009, by Krause Publications.
feedback from the debut course and current demand for my instruction
has led to the development of a complete curriculum.
This curriculum will appeal to all interests and skill levels of
bladesmithing. The courses available are:
100 Introduction to Japanese Bladesmithing ( Lectures, Demonstration
by teacher) 1 day course
- 101 Forging and completion of a personal Neck Knife, 2 day
- 102 Forging and completion of a Stainless Fuku-go Zai Series
Kitchen knife, 2 day
- 201 Forging and completion of a Camp Knife, 3 day
- 202 Forging and completion of an International Pro Series Chef’s
Knife, 3 day
- 301 Forge welding, forging and completion of a Kuro Uchi Series
Knife, 3 day
- 302 Forge welding and completion of a Damascus Steel Knife,
- 401 Sword forging, 5 day
- 500 Original Intensive course covering 100,101,201and 301 ,
curriculum will allow students to enter at a level they are comfortable
with, move on to higher level courses in succession while applying
skills learned in previous courses. The schedule of courses
and other details will be up on the website soon. Those
interested should call me at 503-816-6556 or email firstname.lastname@example.org.
great news is the release of my second sharpening DVD titled “Advanced Blade Sharpening Techniques”. This
fast paced and exciting production picks up where I left off in
my first production “Introduction To Knife Sharpening”
and is equally entertaining as it is informative. Included is an
incredibly ‘gutsy’ shaving demonstration as well as
forging footage from my shop. These topics are covered in the DVD:
A review of the 6 step sharpening procedure
- Kata-ha blade sharpening, as never explained before
- Tanto blade regrinding
- Achieving defined points
- Using stones so they wear evenly,
- Shortcomings of guides and jigs
- Function of polishing sludge
- What to do with serrations
- Effect of micro-serrations on slice
- Pitting on carbon steel blades
have both DVD’s in stock ready for immediate delivery. The
price for either DVD is $35 or both for a discounted price of $60
plus shipping. Other
following are two amazing offers that I have made available to my
current customer base.
me and 40 others for a 4 day defensive handgun course at America’s
premier firearms training facility near Las Vegas, Nevada, a $2000
Value for absolutely FREE! Course dates are November 2~5, 2007.
able to extend this incredible offer to you because of the personal
relationship I have developed over the last 12 months with Dr. Ignatius
Piazza, the founder and director of America’s premier firearms
training facility, www.frontsight.com.
Dr. Piazza, has consulted with me over the past 12 months on how
I can improve my business to better serve you.
can read all about the training facility, course details, location
etc., by going to their website at www.frontsight.com.
I’ll be taking a $200 deposit for those willing to commit,
$50 of which is for a criminal background check, and $150 which
I’ll return to you when the course commences. So other than
transportation, accommodation and the background check, the class
is free. Please email or call me with your request to participate.
to my long term goal of moving to the US and expanding my business,
I recently applied for and attained an FFL, or a Federal Firearms
License. I am now a licensed firearms dealer. When I hire an administrative
helper in the future, I plan to engage in this business. My interest
in the responsible ownership of firearms led me to seek training
in the safe and effective use of firearms at Front Sight.
the very early days of my bladesmithing career, I have felt a strong
sense of purpose in what I do. That purpose has always been to create
the highest performance knives possible and to deliver them with
unsurpassed customer service. My second goal has been to share my
knowledge with my customers through continuing education such as
seminars, demonstrations and video productions.
have reached a very exciting time in my career. Demand for my knives
has steadily increased since my move to the US two years ago, and
presently I am as much as two years behind on my custom knife orders.
The debut of my new website, www.cartercutlery.com , the success of the bladesmithing school, as well as a host of
other new innovative business activities has contributed to increased
demand as well as increased administrative work for me. Some days
I can’t even get out to the shop to make the knives because
I’m busy answering e-mails, answering phone calls, packing
up knives, taking them to the post office, updating my customer
data base and other administrative tasks.
really excited because this is a pivotal time for Carter Cutlery.
I feel that now is the time to take this business to the next level.
With the right assistant, I believe I can double my business, have
faster turn-around on custom orders, and further increase the quality
of my cutlery by being able to concentrate on what I do best…forging
high performance cutlery. I also have other business ideas as well
that go naturally with custom cutlery fabrication, ventures that
I know we could be very competitive in.
only I had a twin brother, I could do it all myself…
here is the amazing offer...
am looking for a creative energetic administrative assistant. This
person need to have the desire to be a part of taking the one man
operation of Carter Cutlery to a force to be reckoned with in the
cutlery industry. I know we can do it if we have the right people.
I’m looking for someone who can see the vision, feel the purpose
and wants to be part of the pioneer staff of a promising company.
I’m looking for someone who will commit to several years,
and who will be able to reap the rewards down the road for having
invested their time and energy in such a promising venture.
requirements involve the following:
1) must have strong customer service and team working skills
2) must be computer savvy with experience using Word, Excel, Access,
Frontpage or Dreamweaver
3) must have an enthusiastic interest in the cutlery and firearms
you think you’d like to be part of a winning team, contact
me by e-mail email@example.com or phone, 503-816-6556.
that wraps up this newsletter; it will be hard to top this one for
exciting content in the future! Feel free to forward this message
on to anyone who might enjoy it, and encourage them to request my
catalog and free shop tour DVD by e-mailing me at firstname.lastname@example.org.
free to contact me with questions or comments,
Bless and ‘Stay Sharp’
ABS Master Bladesmith
PO Box 307