Are Having Tough Times...
But I Can Help!
This Year Has Been Our Best Year
And I Want To Share Some Of Our
Prosperity With You...
Read On, And Learn About What Has
Caused Our Amazing Growth Over The Past Twelve Months...
And Then See How Carter Cutlery's
Prosperity Is Passed On To YOU
With My Most Incredible "Exchange
In Abundance" Offer Ever...
Year 2008 in Review
Inner Circle Members, Patrons, and friends,
I write this letter a few days after
Thanksgiving Day, I am praying this letter finds you in good health and
great spirits. It is likely that as a Carter Cutlery subscriber, you
are blessed materially far more than the majority of the world's
population, and for that, we can be truly thankful. Beyond material
goods, let me express my sincere thanks to God for His mercy, for the
companionship and health of my wife and four children, for the
incredible vocation I have as a bladesmith, and for you, the thousands
of dedicated and loyal patrons who encourage me to keep striving
past year has been the most
exciting year in
21 years of business that Carter Cutlery has ever experienced. Despite
a slowing economy, Carter Cutlery has more than doubled it's business,
in terms of production, sales, bladesmithing class attendees, staff
members and newsletter readership. Carter Cutlery is a living testimony
that smart planning, hard work, an excellent product and attention to
outstanding customer service results in achieving the "American Dream."
Let me add that we have accomplished this without incurring debt; for
if we had, we might not be in the strong position we are enjoying now.
to where we are now has not
been easy. I
started by seeking wise counsel from established members of the
business community, creating a business plan based on that counsel, and
then following it precisely. I spent long, hard days in the shop,
forging and completing hundreds of knives, almost single-handedly, save
for some help from my 19-year-old apprentice. I spent hundreds of hours
after our precious daily family time and my children went to sleep,
answering emails, writing newsletters, working on media projects and
creating new and exciting sales letters. I have spent hundreds of hours
at the gym or jogging to ensure I stay healthy and productive. The
results speak for themselves.
So what did Carter Cutlery
accomplish over the past 12 months... ?
Let's summarize the accomplishments
of the year 2008 to date:
unveiled our new and exciting
Whitecrane Knife. This sharp but stout fixed blade knife epitomizes the
ultimate concealed carry knife. Never before has such a large knife
been able to be carried so comfortably on the body in complete
concealment...and yet remain instantly accessible!
the months of January and
October, I successfully conducted many Traditional Japanese
Bladesmithing courses. Since the inception of the school, the
concept has been an overwhelming success, with
results unparalleled by any other school in the world.
The graduate's testimonies are gleaming, and many students have
scheduled to return for more classes.
these months, I have also
numerous in-shop volunteer demonstrations of the Traditional Japanese
Bladesmithing techniques for Boy Scouts and Alert Cadets. The reactions
of the young boys and men who attend these demonstrations is priceless,
and no doubt, some of them will want to come and attend
formal classes for themselves sometime in the future as well.
Carter Cutlery was featured in
the local Newspaper "Vernonia Voice", when I personally presented a
custom knife to our local Police Chief who was retiring. The article
generated a strong interest from the local community, resulting
in more than 35 knives sold. Although Vernonia is not known
for it's affluence, residents here are well known for being able
to discern high quality cutting instruments, no doubt because
of the rich timber industry history. Some of you may have seen the
documentary program "AXEMEN" on the History Channel.
That program was mostly shot on location in Vernonia, Oregon.
March I added
a new Traditional Japanese
Bladesmithing class "103, Forge and Complete Your Own Personal
Whitecrane Knife". This is a result of the wonderful success in
Whitecrane Knife sales and the growing international interest
in my Bladesmithing school. We have two 103 classes scheduled
for 2009. (See 2009 Course schedule below).
May, after a
grueling week of posing for
Master Photographer Hiro Soga's camera, we completed and successful
uploaded on-line, a Virtual Photo Tour: "The Making of a
The 66 shot virtual tour, complete with written description, details
every single step involved in the making of a traditional Japanese
kitchen knife. In just eight months, the slide show has been viewed by more
than 28,000 people world-wide! Just
imagine how Carter Cutlery will grow with this kind of exposure.
May, we were also blessed with Wes
Injerd coming on board as our new Administrative Assistant. Wes' computer
talents and amazing work ethic have really helped to
stream-line our office workload.
indications of a slowing economy, we experienced record
breaking sales at the Blade Show in Atlanta, Georgia.
We also held our First Annual Carter Cutlery Dinner Banquet at the
Renaissance Waverly Hotel, with special guests Ed Fowler and
Steven Dick in attendance.
the months of June and October, we added numerous YouTube video
entries, which have received over 82,000 viewings
in the short time that they have been up. WOW!!! The comments that
viewers post are revealing, like this one:
I had not seen it I would
not have believed it.
that's true talent.
Something to be said for practice.
Or how about this one:
been so stressed, the
boss has been on my
back all week, my wife has been nagging me to clean the gutters, my
mother in law is in town and my 15 year old just started going out with
some 19 year old punk kid named Todd with piercings and a motorcycle.
But now that I watched this, I just forget about all of that, so
relaxing, thanks man."
will produce more
exciting film footage and release segments of it on YouTube, and before
long we will have over one Million views worldwide.
What a boost for Carter Cutlery!
July we made
the transition from monthly
to bi-weekly newsletters. We made the newsletters more concise,
informative and easy to read. Currently we are experiencing a readership
growth of 6% per month. The immediate response we receive to
our amazing offers is exciting, and will only
continue to grow as we continually expand our
the same note, in July we offered
the Carter Cutlery Inner Circle Lifetime Membership and were rewarded
with an enrollment that far exceeded my expectations.
I have already had the pleasure of having one of our Inner Circle
members to a Bladesmithing class, and I can tell you from our
interaction, that our Inner Circle
members offer great strength to our long term goals.
August we set
out on our Carter Cutlery 2nd
Annual Action Adventure 32 mile Wilderness Hike. What a blast we had
and how productive it was to distance myself from the knife business
for a few days to get a fresh perspective. We'll be going on a
new adventure next year for sure. Be sure to plan to join us.
was also during the month of
August that two highly prestigious publications featured my Traditional
Japanese Bladesmithing School;
in Knives 2209 Annual (Krause Publications) and in Oct. '08 issue of
Knife World. This exposure has only further increased the inquiries
about our classes and I forecast a busy teaching
year for 2009.
the months of August and
September I added
seven new neck knife models, and improved on the construction of all
existing models. These knives are sharper and slicker than
ever before. I think even I'll upgrade my existing necker to
one of these beauties!
were honored by having our Wikipedia entry accepted.
If you don't know about the process to be included in this prestigious
encyclopedia, let me tell you that the Wikipedia
staff is VERY particular as to what entries they accept.
They have a long list of stringent requirements that must be met that
emphasize notoriety, or else they delete your efforts. Being one
of the only custom knifemakers in the world accepted by
Wikipedia, the international exposure through this
medium has been phenomenal.
received an overwhelming response to our Christmas offer
which rewarded our loyal patrons with a free knife with a purchase of
four knives. This offer was so popular that one customer took advantage
of it twice, and received two free knives.
other marketing success we had
response to my offer to sharpen peoples knives for Free in exchange for
referrals. We literally increased our readership by 4%
overnight! I will definitely put out that free offer several
times a year and watch our list grow.
linked to and placed an advertisement on www.Survivalblog.com.
In their own words "SurvivalBlog is dedicated to family preparedness,
survival, self-reliance and self-sufficiency". This site gets over 107,500
unique visits each week where visitors see the Carter Cutlery
ad prominently displayed on the right hand column. The result has been
five times more traffic from this site than from Google search engines!
also brought the option for patrons to sign up for New
whereby these customers have a four hour window to preview new knives
before the rest of our readership gets the full newsflash.
WOW! All that
and the year is not even over yet. As you can see, many of the
accomplishments I achieved have to do with our ever growing and
Japanese Bladesmithing School—the
only one of it's kind in the world.
That brings us to the reason for
to the fantastic success Carter Cutlery has enjoyed during 2008, I am
able to make an incredible offer you will find hard to refuse, But... You
Have To Respond Before December 31st To Take
Advantage Of This Limited Offer.
any one of our world-famous Traditional Japanese Bladesmithing Courses
and Bring an Assistant for FREE!
better educated and learning
new skills is always the surest way to reap great returns on
an investment. If you are looking to learn new skills and the
sure confidence that comes with them and want to be
inspired with a "can do" attitude,
then look no further than Carter Cutlery Traditional Japanese
conducting classes successfully
for two years now, an unexpected result has emerged. Not only
are my graduates learning far more than they ever expected in forging
hot steel into high performance knives, but they are also
coming away with a new-found confidence and understanding of their own
this incredible story which tells it all:
"Very recently, I
Bladesmithing 202 Course
and, while I may know a thing or two about Japanese knives, I knew
absolutely nothing about how to actually make one. Needless to say, I
was fairly apprehensive about my ability to feel at ease in the shop
and working with all the power equipment, let alone actually making a
knife with them. Murray did his best to assure me everything
would be fine, but the unknown still held its grasp.
arriving the first day, Murray had us jump right in and I started
working with the power hammer. His easy-to-understand explanations and
guidance made me both feel at ease and confidant
as I became familiar with its use. Murray did this by giving us
practice time on different materials, both soft and hard. This
to me was invaluable
as I got a good feel for using the hammer and its affect on the steel
being hammered. In no time I started forging my knife as Murray stood
right there supervising the whole process. Murray even suggested we
make a small "letter opener" from a piece of steel that was cut off
from the forged knife. While Murray performed the critical heat
treatment on my blade, he guided me in heat treating the small blade. So
now I have a knife that I can say was forged and heat treated 100% by
me. Very cool.
had a great mix of allowing me plenty of hands-on work, yet stepping in
when things got critical. This is what the course was like the entire
three days. At each step of the knife-making process, Murray
was right there to instruct, guide and assist me.
No corners were cut, either. I learned to make my knife the way Murray
makes his -- traditional Japanese methods with strong attention to
quality, detail and craftsmanship. Needless to say my knife is a
beautiful piece of Japanese cutlery that I made with
my own hands.
When I showed my wife and friends the cut off piece of metal I started
with, the small knife I made on the side and then the Gyuto I made,
they were in shock. They just couldn't believe that I, Bob,
made it by hand.
Sometimes when I look at it, I have a hard time believing it, too, but
I've got the pictures and videos to keep that from ever happening.
honestly, I got much more out of the class than a knife
-- the knife-making skills, both physical and analytical, the
knowledge, the history, the friendships, the breaking up of pine
charcoal, the target shooting, the mosquito bites, the language lesson,
the raisin bread, and so much more. Murray did an excellent
job of instruction, and I give total credit to his ability to
make me feel comfortable every step of the way. After the end of each
class day, Murray also had options for us to do various things, so the
fun never ended at 6:00. Murray and his family were very
gracious hosts, too, and made me feel at home while in theirs.
I can't thank you enough for an incredible experience that will surely
be long remembered. When the class was over, I had this
overwhelming desire of wanting more.
I wanted to drive back to the shop Monday morning to start another
knife. I enjoyed everything involved with knife making and truly found
myself wanting to do it again. When I told my wife this, she jokingly
asked if I was still planning to get on the plane to come home. I am
grateful for the time we spent and I can't recommend enough
that everyone take this class, or any of his classes for that
matter. Thanks again.
the following testimonial describes something about the nature of the
is a thoughtful, patient teacher. When I encountered problems working
with the man-made water stones or with technique, Murray
would look more deeply at what I was doing. He never made
corrections. Yet somehow by the end of the afternoon, my skills had
is a gifted teacher because instead
of teaching "technique", he taught the skill of looking, diagnosing and
patiently correcting the blades. With these skills, the
actual sharpening fell into place.
Murray! These are
skills I will always use.
So HERE is how I CAN
HELP You Like I Have Helped Others...
you are one of the
many who have been thinking about attending one of my life-changing
bladesmithing courses, now is the time to do it. I will guide you
through the incredible experience of creating some of the
finest knives possible, and impart to you a problem
solving attitude that will benefit you for the rest of your life.
could be better than attending the Bladesmithing Course of your Dreams
where you will learn skills that you can depend on for the rest of your
with a Partner, of course!
if you could
bring someone with you to share the incredible experience; a son, a
father, a brother or best friend. (OK, feel free to bring a lady if she
is up for it!) You and your partner will be talking about the
shared memories and new skills that you learned for years. For
those who enroll in a 2009 course before December 31st,
2008, I'll let you bring your partner for absolutely FREE.
Another way to look at it is that two friends could attend for half
price. Remember that you must enroll quickly; the deadline is
the end of this year.
Let Me Summarize WHY I am offering the
Why #1 This past business year has been the
best ever for Carter Cutlery and I want to share the prosperity with
YOU, my loyal patrons.
Why #2 With
all of the international exposure Carter Cutlery is getting through the
Internet and cutlery publications, demand for the limited spots in my
classes is increasing dramatically. I want YOU, my best patrons who
really understand the purpose and goals of Carter Cutlery to have the
first shot at classes in 2009.
will never be easier for me or cost less to "Exchange In Abundance"
with you again. As demand for my products and services increases, so
will the prices of what I offer have to increase. Considering what I
have achieved in marketing in 2008, imagine where we will be in a years
HOW Can I do
real simple. Carter Cutlery is not about money. Carter Cutlery is about
PURPOSE. Our purpose is to Serve our customers by forging the highest
performance cutlery possible and by sharing ancient bladesmithing
education, as if our very lives depended on it. When I make it easy for
you to attend my Bladesmithing School,
knowing that you will be telling all your friends about the incredible
experience you had here, we immediately double the number of people we
are honored to serve. With my "Exchange In Abundance" philosophy we all
win, you, new Bladesmithing Class attendees and Carter Cutlery.
Choose Which Classes You Will
Attend, Which Payment Plan You Want And Call My Assistant, Wes, Right
Now at 1-503-429-0447 (7am -- 10pm Pacific Time) to Enroll Over The
Keep In Mind That Over
1,500 Dedicated Customers Are Reading This Same Letter, and Most of the
Courses Have a 4 Student LIMIT...Act NOW.
If you are reading this after hours, complete the Rapid Response
Enrollment Form on the next page and fax it to:
you for taking advantage of
offer! I look forward to have the honor and pleasure of teaching you my
bladesmithing secrets in 2009.
Vernonia, OR 97064
"Exchange In Abundance" Enrollment Form
any one of our Traditional Japanese Bladesmithing Courses and□
Yes Murray! You weren't kidding when you said this was going to be the
Greatest "Exchange In Abundance" you have ever created... Sign Me Up! I
understand that by enrolling immediately I receive the following:
an Assistant for FREE!" Offer
participation for a partner to attend any one of the 2009 Traditional
Japanese Bladesmithing Courses when I pay for the course in full.
Prices and Descriptions are as follows (Course Dates are below):
Introduction to Japanese Bladesmithing
(1 day) $1000
101 Forging an Completion of
a Personal Neck Knife (2 days) $2000
Forging and Completion of a Stainless Fukugozai Series Kitchen Knife (2
103 Forging and Completion of a
Whitecrane Ultimate CCW Knife (3 days) $3000
Forging and Completion of a Camp Knife (3 days) $3000
Forging and Completion of an International Pro Series Chef's Knife (3
301 Forge Welding, Forging and
Completion of a Kuro Uchi Series Knife (3 days) $2500
Forge Welding and Completion of a Damascus Steel Knife (6 days) $6000
Sword Forging (6 days) $8000
Intensive 6 Day Course (6 days) $6000
Phone:______________________ Work Phone:_______________
would like to attend Course #______ on these dates:________________
Card # (combination
Immediately to 503-429-3413 or Call 1-503-429-0447 to Enroll Over the
Phone BEFORE 10pm, Wednesday, December 31, 2008 DEADLINE.
paying by check, mail TODAY to: PO Box 307, Vernonia, OR,
Bladesmithing Schedule 2009
(1 day) starting on 3/21/09, 6/13/09
(2 days) starting on 2/20/09, 6/19/09, 8/7/09
(2 days) starting on 6/26/09, 9/4/09
(3 days) starting on 5/14/09, 7/16/09
(3 days) starting on 8/14/09, 11/5/09
(3 days) starting on 5/7/09 , 9/10/09
(3 days) starting on 5/21/09, 8/21/09
(6 days) starting on 4/20/09, 11/9/09
(6 days) starting on 9/21/09
(6 days) starting on 7/6/09, 9/28/09